HOME PAGE Export Assistance Guides to Exporting Export Glossary Export Acronyms Export Documentation Proforma Invoice Commercial Invoice Packing Lists Insurance Forms Export Marketing What is involved in export Marketing? Export Marketing Channels Using Export Agents Finding Export Agents The Role of Trade Fairs Finding Trade Fairs Create your own e-Marketing Campaign Website internationalisation Embassies and Consulates ETO Systems E-marketplaces Export portals Dealing with Export Environments Trade Agreements Export Tools Export Readiness Checker Export Checklists Export Business Planner Export SWOT Analyser Country Risk Evaluator Trademap Product map Translator Currency Converter Export Documentation Export Software & Technology solutions Export e-Newsletter Learning to export... The export process in 21 easy steps Step 1: Considering exporting The various benefits of exporting The various drawbacks to exporting The difference between domestic and export marketing The various environments you may encounter The sociocultural environment Language Material culture Aesthetics Social organisation Religious beliefs, attitudes, values, space and time The legal environment The economic environment Gross domestic product (GDP) Disposable income Demographic factors Competitive and complementary products Industrialised vs developing countries Industrialised vs developing countries Degree of government intervention International trade agreements Trading blocs The political environment The technological environment The physical environment The various barriers you may face Step 2:Current business viability Checklist: Business viability Assistance to help you improve your current business Step 3: Export readiness Export readiness checklist Part A: Business Readiness Part B: Product & production Part C: Market & marketing Part D: Export development Step 4:Broad mission statement and initial budget Step 5:Confirming management's commitment to exports Step 6: Undertaking an initial SWOT analysis of the firm Export SWOT checklist Step 7:Selecting and researching potential countries abroad Prepare a research brief Export research budget Evaluating the cost/benefit of your export research Implementing the research brief Compile a shortlist of countries Evaluate the shortlisted countries in more detail Undertaking marketing research in your foreign target market Circumstances favouring in-house research Circumstances favouring agency research Commissioning an external market research agency Checklist for selecting a marketing research agency Desk research Sources of information for desk research In-market research Personal interviews Telephone interviews Postal surveys Store visits Test marketing Motivational research v Problems with in-market research Preparing a research report The structure of the export research report Compiling the marketing research report Step 8: Preparing and implementing your export plan Synopsis of research already done Revisiting an export SWOT analysis of the firm Setting the export objectives of the firm Preparing an export marketing strategy for your firm The export product Product modification - adaptation vs standardisation Factors favouring product standardisation Factors favouring product adaptation Mandatory product modifications Evaluating the need for product modification New product development Eliminating obsolete products Product quality and design Improving the production process Packaging for exports Labelling for exports Product brands and trademarks Product servicing The export price Step 1: Undertaking a price analysis of your target market Step 2: Costing for exports Costing guidelines Costing sheet framework Step 3: Approaches to pricing Step 4: Export pricing strategies at your disposal Step 5: The export price - your key to success Step 6: From an export price to a final selling price Additional costs Step 7: Reviewing the pricing process Cost reduction strategies Marginal cost pricing Export promotion Step 1: Deciding on a suitable mix of promotional elements Advertising Sales promotion Trade fairs Direct marketing Internet marketing Publicity Personal selling Step 2: Determining the extent of standardisation of your export promotion effort Step 3: Deciding on the core message(s) you will use to promote your product and company Export distribution Market entry channels Indirect exporting Different forms of representation in international trade Licensing and franchising Contracting Manufacturing abroad In-market distribution decisions The influence of payment and Incoterms on distribution Physical distribution The Whole Channel concept Preparing an export budget for your firm Outlining an implementation schedule for your export activities Preparing and presenting your export plan Obtaining approval for your export plan Step 9: Obtaining financing for your exports Bank financing Payment methods as a means of financing Documentary collections Documentary credits dti export incentives Payment terms and export financing Pricing as a means of financing Export receivables Foreign currency loans Alternative sources of financing Step 10: Managing your export risk Step 11: Promoting the firm and its products abroad Step 12: Negotiating and quoting in exports Step 13: Revising your export costings and price Step 14: Obtaining the export order Step 15: Producing the goods Step 16: Handling the export logistics Step 17: Export documentation Step 18: Providing follow-up support Step 19: Getting paid Step 20: Reviewing and improving the export process Step 21: Export management Export Reference TARIC Codes HS Codes SIC Codes TARIC Codes Country Codes Airline Codes Airport Codes Port Codes Telephone Codes Electricity Voltages Transportation Types Container Types Hazardous Cargo Symbols Country Info International Trade Organisations Export Documentation Export Opportunities Export portals E-marketplaces International Trade Fairs Country Info Country Help International Trade Statistics Trademap Productmap Sources of International Statistics UNCTAD Statistics Top of page
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Learning to export... The export process in 21 easy steps
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