Export Assistance
Guides to Exporting
Export Glossary
Export Acronyms
Export Documentation
Proforma Invoice
Commercial Invoice
Packing Lists
Insurance Forms
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Export Marketing
What is involved in export Marketing?
Export Marketing Channels
Using Export Agents
Finding Export Agents
The Role of Trade Fairs
Finding Trade Fairs
Create your own e-Marketing Campaign
Website internationalisation
E-marketplaces
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Embassies and Consulates
ETO Systems
Dealing with Export Environments
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Export SWOT Analyser
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Document Completion Guide
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Export Assistance

Guides to Exporting

Export Glossary
Export Acronyms

Export Documentation
Proforma Invoice
Commercial Invoice
Packing Lists
Insurance Forms

Export Marketing
What is involved in export Marketing?
Export Marketing Channels
Using Export Agents
Finding Export Agents
The Role of Trade Fairs
Finding Trade Fairs
Create your own e-Marketing Campaign
Website internationalisation
Embassies and Consulates
ETO Systems
E-marketplaces
Export portals
Dealing with Export Environments
Trade Agreements

Export Tools
Export Readiness Checker
Export Checklists
Export Business Planner
Export SWOT Analyser
Country Risk Evaluator
Trademap
Product map
Translator
Currency Converter
Export Documentation
Export Software & Technology solutions
Export e-Newsletter

Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
      The various benefits of exporting
      The various drawbacks to exporting
      The difference between domestic and export marketing
       The various environments you may encounter
             The sociocultural environment
                        Language
                        Material culture
                        Aesthetics
                        Social organisation
                        Religious beliefs, attitudes, values, space and time
            The legal environment
             The economic environment

                  Gross domestic product (GDP)
                  Disposable income
                  Demographic factors
                  Competitive and complementary products
                  Industrialised vs developing countries
                  Industrialised vs developing countries
                  Degree of government intervention
                  International trade agreements
                  Trading blocs
            The political environment
            The technological environment
            The physical environment
      The various barriers you may face
v
Step 2:Current business viability
      Checklist: Business viability
      Assistance to help you improve your current business
Step 3: Export readiness
      Export readiness checklist
            Part A: Business Readiness
            Part B: Product & production
            Part C: Market & marketing
            Part D: Export development
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
      Export SWOT checklist
Step 7:Selecting and researching potential countries abroad
      Prepare a research brief
            Export research budget
            Evaluating the cost/benefit of your export research
      Implementing the research brief
            Compile a shortlist of countries
            Evaluate the shortlisted countries in more detail
                        Undertaking marketing research in your foreign target market
                        Circumstances favouring in-house research
                        Circumstances favouring agency research
                        Commissioning an external market research agency
                        Checklist for selecting a marketing research agency
                        Desk research
                             Sources of information for desk research
                        In-market research
                              Personal interviews
                              Telephone interviews
                              Postal surveys
                              Store visits
                              Test marketing
                              Motivational research
                              Problems with in-market research
      Preparing a research report
            The structure of the export research report
            Compiling the marketing research report
Step 8: Preparing and implementing your export plan
      Synopsis of research already done
      Revisiting an export SWOT analysis of the firm
      Setting the export objectives of the firm
      Preparing an export marketing strategy for your firm
            The export product
                  Product modification - adaptation vs standardisation
                              Factors favouring product standardisation
                              Factors favouring product adaptation
                              Mandatory product modifications
                              Evaluating the need for product modification
                  New product development
                  Eliminating obsolete products
                  Product quality and design
                  Improving the production process
                  Packaging for exports
                  Labelling for exports
                  Product brands and trademarks
                  Product servicing
            The export price
                        Step 1: Undertaking a price analysis of your target market
                        Step 2: Costing for exports
                                    Costing guidelines
                                    Costing sheet framework
                        Step 3: Approaches to pricing
                        Step 4: Export pricing strategies at your disposal
                        Step 5: The export price - your key to success
                        Step 6: From an export price to a final selling price
                                    Additional costs
                        Step 7: Reviewing the pricing process
                                    Cost reduction strategies
                                    Marginal cost pricing
            Export promotion
                        Step 1: Deciding on a suitable mix of promotional elements
                              Advertising
                              Sales promotion
                                     Trade fairs
                              Direct marketing
                              Internet marketing
                              Publicity
                              Personal selling
                        Step 2: Determining the extent of standardisation of your export
                               promotion effort
                        Step 3: Deciding on the core message(s) you will use to promote
                               your product and company
            Export distribution
                        Market entry channels
                              Indirect exporting
                              Different forms of representation in international trade
                              Licensing and franchising
                              Contracting
                              Manufacturing abroad
                        In-market distribution decisions
                        The influence of payment and Incoterms on distribution
                        Physical distribution
                        The Whole Channel concept
      Preparing an export budget for your firm
      Outlining an implementation schedule for your export activities
      Preparing and presenting your export plan
      Obtaining approval for your export plan
Step 9: Obtaining financing for your exports
      Bank financing
      Payment methods as a means of financing
            Documentary collections
            Documentary credits
      dti export incentives
      Payment terms and export financing
      Pricing as a means of financing
      Export receivables
      Foreign currency loans
      Alternative sources of financing
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export management

Export Reference
TARIC Codes
HS Codes
SIC Codes
TARIC Codes
Country Codes
Airline Codes
Airport Codes
Port Codes
Telephone Codes
Electricity Voltages
Transportation Types
Container Types
Hazardous Cargo Symbols
Country Info
International Trade Organisations
Export Documentation

Export Opportunities

Export portals
E-marketplaces
International Trade Fairs

Country Info

Country Help

International Trade Statistics

Trademap
Productmap
Sources of International Statistics
UNCTAD Statistics

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Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
Export Reference
TARIC Codes
HS Codes
SIC Codes
Country Codes
Airline Codes
Airport Codes
Port Codes
Telephone Codes
Export control
Electricity Voltages
Transportation Types
Container Types
Hazardous Cargo Symbols
International Trade Agreements
Country Info
International Trade Organisations
Export Documentation
E-marketplaces
Export Opportunities
Export portals
E-marketplaces
International Trade Fairs
Country Info
Country Help
International Trade Statistics
Trademap
Productmap
Sources of International Statistics
UNCTAD Statistics

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