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You are here: Export Marketing > The Internet and exporting  
The Internet and exporting


The Internet is a powerful tool for the exporter to use. Indeed, we are adamant that no exporter should be without an Internet connection. The exporter would use this connection to:

  • Communicate with other businesses using e-mail
  • Market your goods international through your website, e-mail and other online channels
  • Search for marketing information to help you with your export planning
  • Maybe even transact sales online, selling direct to the foreign customer

We at ExportHelp plan to help you use the Internet more successful by providing you with tips and guidelines on how best to market yourself online. This topic is likely to grow into a big section on its own right and so we will start off slowly.

To begin with, if you know very little about the Internet, we suggest that you visit Learnthenet – one of our sister sites, which will provide you with a solid introduction to various aspects of the Internet.

We will focus our assistance in four main areas:

  • Creating a suitable website for yourself
  • Online communication
  • Marketing yourself online (including e-mail marketing)
  • Making use of electronic marketplaces, trading hubs, bulletin boards and portals
  • Doing marketing research online
  • Transacting sales online

Get reading

We will create articles on each of these topics from time to time – keep an eye on this section. In the meantime, to whet your appetite, you may want to read the following articles:

If you already have a website, then you may want to read up on internationalising your website.


E-marketplaces are wonderful tools for the aspirant exporter to use to find potential trading partners abroad. An increasing amount of global business is being conducted through these e-marketplaces. We strongly recommend that you begin exploring this marketing channel.

Click here to access our list of global e-marketplaces.

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Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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