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Product Map
Introduction
One very important source of international trade information
is the International
Trade Centre (ITC) who, with its partners, provides
integrated trade development programmes focusing on export
impact for business in developing countries. The ITC actively
undertakes export and international trade research and
has been instrumental in developing a range of tools that
exporters can use to enhance their competitiveness. Two
such tools are Product Map and Trade Map, which we discuss
below.
Product Map
The Product Market Analysis Portal, or Product Map, consists
of 72 web-based portals, each focusing on a particular
industry and presenting extensive international trade
data and market analysis tools specifically designed for
organisations active in international trade. Product
Map is a service on offer from the International Trade
Centre (ITC).
Product Map gathers information for more effective international
market research and business development on 72 industries
ranging from agriculture machinery to cut flowers and
wood products. Overall, 5,300 products (HS 6-digit) traded
by over 180 countries are referenced in the Product Map
website on.
Each Product Map presents market positioning tools that
focus on the quantitative analysis of international trade
for the sector covered by the Product Map in question.
Networking tools that identify potential business partners
and give exposure to potential new clients are also available
via Product Map. Market intelligence tools that provide
information and intelligence sources designed to help
exporters and trade support institutions look deeper into
international market trends and design better international
marketing strategies.
TradeMap
TradeMap provides on-line access to the world’s
largest trade database and presents indicators on export
performance, international demand, alternative markets,
and the role of competitors from both the product and
country perspective. Find out more about Trade Map.
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