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8: Preparing your export plan > Preparing an export
marketing strategy for your firm > The export product > The
production process |
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Improving
the production process
Introduction
Ultimately, if your are a manufacturer or
some form of producer, your export product is created or
adapted within some form of product process. Usually there
is a production system that takes an input (raw materials
and/or components) and converts these inputs into an output
- the product. This output may be an intermediary product
that serves as input to another part of your product process.
At the end of this multistage production process, there
is a final product which you will package and export. The
effectiveness of your overall production process contributes
to the quality and success of your final product.
Considering ways to improve your production
process
To begin with, if your product needs to be
adapted in some way to meet the needs of the foreign marketplace,
it is highly likely that your production process will need
to be changed to accommodate these product modifications.
Secondly, you may want to consider how you can improve your
product process to incorporate quality improvements and
design changes. These production changes may involve:
- Acquiring and installing new and/or additional machinery
- Rethinking the workflow of your factory floor
- Training your staff to work more efficiently and productively
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