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here: Step
8: Preparing your export plan > Synopsis of
research already done |
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Synopsis
of research already done
Linking the research done to this export
marketing plan
In the previous two steps of the export process,
you will identified a short-list of countries to focus
on and you will have undertaken desk research on these
countries and perhaps even visited one or two countries
to do in-market research. On the basis of this research
you will have identified a country (and possibly even a
market segment within that country) to focus on. You will also have taken a closer look at your potential customers and their needs and will
have prepared a research report. Now you need
to link this research to this export plan that you are
busy compiling.
Preparing a summary of the research done
What you need to do is to draw upon
the findings and conclusions you outlined in your market
research report and to prepare a few paragraphs highlighting
the main factors that you consider to be relevant from
this research. This information should not exceed a page or
two and can contain several bullet points - for an example,
click here. This summary or your research serves as a background
to your export marketing plan and provides the reasons
behind your export marketing strategies.
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