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STEP 8: PREPARING YOUR EXPORT PLAN
You are here: Step 8: Preparing your export plan > Preparing an export marketing strategy for your firm > Export distribution > Contract manufacture > Factors affecting the investment decision  
Factors affecting the investment decision

Political

  • Political stability or uncertainty
  • Attitude of the host government towards private enterprise and, in particular, to foreign private investment
  • Special inducement for foreign investors, such as tax holidays grants, loans at favourable rates, tariff protection for newly established industries
  • Membership of a free trade area, or trade agreements with other countries that might offer export opportunities

Legal

  • Legal discrimination against foreign companies or their expatriate employees
  • Percentage of company that may be foreign-owned
  • Patent protection laws and ease of enforcement
  • Trademark protection
  • Price control legislation
  • Restriction on trade practice legislation

Costs

  • Cost increases resulting from smaller scale production, product modification to meet market needs, etc.
  • Wage costs, related to productivity
  • Availability and cost of local raw materials and components
  • Availability and cost of transport services
  • Freight, packing and insurance savings, if product previously exported to the country

Exchange Control

  • Restrictions on remittances to parent company, e.g. Maximum percentage of foreign capital invested
  • Restrictions on repatriation of capital
  • Convertibility of local currency

Taxation

  • Existence of a double-taxation agreement between the host country and parent-company country
  • Withholding tax payable on remittances to parent company
  • Level of company taxation
  • Method of calculating depreciation allowances, stock valuation, etc.

Finance

  • Local sources of capital and interest rates payable
  • External sources of capital
  • Local accounting requirements and conventions
  • Rate of inflation

Personnel

  • Availability of labour, e.g. skilled, unskilled and clerical
  • Availability of local managerial talent
  • Percentage of employees who must be local nationals
  • Availability of work permits for expatriates
  • Living conditions for expatriates. E.g. Housing, education, medical facilities, etc.
  • Labour laws and regulations, especially regarding the appointment and dismissal of staff
  • Industrial relations, trade unions, worker participation in management
  • Existence of compulsory profit-sharing schemes for employees
(Source: L S Walsh. International Marketing)

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Step 8: more information

Step 8: Preparing your export plan
      Synopsis of research already done
      Revisiting an export SWOT analysis of the firm
      Setting the export objectives of the firm
      Preparing an export marketing strategy for your firm
                  The export product
                  The export price
                  Export documentation
                  Export promotion
                  Export distribution
                        Market entry channels
                        Different forms of representation in international trade
                        Licensing
                        Franchising
                        Contract manufacture
                        Management contracts
                        Foreign market channels
                        The whole channel concept
                        Designing an appropriate marketing mix
      Preparing an export budget for your firm
      Outlining an implementation schedule for your export activities
      Preparing and presenting your export plan
      Obtaining approval for your export plan

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More information on Step 8
Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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