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Selection criteria
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Check
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Your comments
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Reputation for integrity
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Reputation in the market research community
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Adherence to professional codes
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Reports from chambers of commerce etc.
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Indication of ability
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Personal background, education and experience
of principals and key staff members
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Recommendations from clients
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Recognition from professional bodies
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Growth of the organisation
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Experience of the organisation
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Number of years in business
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Number of years service of key staff members
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Clients serviced
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Nature and scope of previous market research projects
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Progressiveness
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Professional associations to which company and/or
individual staff members belong
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Evidence of publications, papers or talks
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New research techniques developed
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Suitability for project considered
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Experience in similar projects
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Specialisation in particular fields
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Experience of staff proposed for project
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