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7: Selecting and researching potential countries/markets
abroad > Preparing a research report |
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Preparing
a research report
Introduction
The report should draw together, in a well-organised
and logical manner, all the relevant data collected during
the desk and field research stages. Just how much information
the report should contain will depend on the terms of reference
and the requirements of the company. Every market researcher
develops his/her own report-writing style and adopts a structure
which enables him/her to write to a proven formula.
A structure that is widely used is:
- Title page
- Summary
- Table of contents
- Introduction (including objectives and research method(s))
- Findings
- Conclusions and recommendations
- Appendices
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