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Strength/Weakness Analysis |
Effect for your company |
Influence on performance |
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Strength |
Neutral |
Weakness |
High |
Low |
| 1 |
Marketing |
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Company image
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Level of planning
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Marketing skills
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Company's reputation for quality
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Company's reputation for service
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Accessibility to raw materials
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Information availability
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Familiarity with markets
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Company's market share
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Market size
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Market growth
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Pricing strategy
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Product R&D
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New product ideas
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Marketing positioning
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Distribution strategy - domestic
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Distribution strategy - export
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Ease of entry
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Geographical proximity
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Sales force
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Advertising & promotion
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| 2 |
FINANCIAL
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Cost of capital
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Financial stability
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Profitability
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Return on equity
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Debt to equity ratio
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| 3 |
MANUFACTURING
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Manufacturing facilities
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Economies of scale
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Capacity to increase production
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Ability to deliver on time
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Technical & manufacturing skills
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Manufacturing costs
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| 4 |
ORGANISATIONAL
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Company's leadership
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Management aspirations for the
company
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Dedication & skill of workforce
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Entrepreneurial orientation
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Flexibility & adaptability
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Staff relations
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Administration skills
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Ability to respond to changing
circumstances
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Relationship with suppliers & intermediaries
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Language abilities
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Professional qualifications
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Technical qualifications TQM environment
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Marketing knowledge
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Information management (use of
it)
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Technology management
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| 5 |
DEMOGRAPHIC
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Population trends
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Age distribution
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Birth, death & marriage rates
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Lifestyle trends
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Mobility trends
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Population's level of education
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Change in buying patterns of typical
family
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| 6 |
ECONOMIC
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Growth of economy
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Size of market for products
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Rate of growth
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Foreign exchange position
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Stability of currency
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Convertibility of currency
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Per capita income
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Growth
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Income distribution
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Balance of economy
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Rate of inflation
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| 7 |
POLITICAL/LEGAL
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Stability of government
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Tariffs
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Regulations in competitive practice
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Product labelling requirements
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Consumer information requirements
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Product standards
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Government controls
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Legislation regulating business
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Non-tariff barriers
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| 8 |
SOCIAL AND CULTURAL
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Lifestyle trends
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Ethnicity of the population
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Changes in consumer tastes
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Business ethics
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Social factors
in business
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Other trends
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Changes in cultural values
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| 9 |
ENVIRONMENTAL/TECHNOLOGICAL
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Importance of environmental issues
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Pace of technological change
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Innovation opportunities
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| 10 |
COMPETITION
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Dominant market players
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Number of players
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Production capacity
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| 11 |
RESEARCH AND DEVLOPMENT
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Price advantages/disadvantages
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Distribution advantages/disadvantages
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Market segmentation
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Product quality
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Product positioning
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Supplier power
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Customer power
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Threat of substitutions
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Threat of new entrants
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Intensity of industry rivalry
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| 12 |
EXTERNAL ENVIRONMENT
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Transportation costs
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Availability of transportation
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Distribution within the market
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Extent & reliability of communication
systems
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