| The 
                    technological environment
                        
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                      Technology can be defined as the method 
                      or technique for converting inputs to outputs in accomplishing 
                      a specific task. Thus, the terms 'method' and 'technique' 
                      refer not only to the knowledge but also to the skills 
                      and the means for accomplishing a task. Technological innovation, 
                      then, refers to the increase in knowledge, the improvement 
                      in skills, or the discovery of a new or improved means 
                      that extends people's ability to achieve a given task.
				     
   
    | High technology has become like 
                              a force of nature. It transforms the economy, schools, 
                              consumer habits, the very character of modern life. 
                              Investors pour money into it; parents urge their 
                              children to study it; communities vie to attract 
                              its factories; decorators adopt it as a style; 
                              politicians push it as a panacea.(Source : Science Digest 
                            Magazine)
 |  Technology can be classified in several ways. 
                      For example, blueprints, machinery, equipment and other 
                      capital goods are sometimes referred to as hard technology 
                      while soft technology includes management know-how, finance, 
                      marketing and administrative techniques. When a relatively 
                      primitive technology is used in the production process, 
                      the technology is usually referred to as labour-intensive. 
                      A highly advanced technology, on the other hand, is generally 
                      termed capital-intensive. Changes in the technological environment 
                      have had some of the most dramatic effects on business. 
                      A company may be thoroughly committed to a particular type 
                      of technology, and may have made major investments in equipment 
                      and training only to see a new, more innovative and cost-effective 
                      technology emerge. Indeed, the managing director of a multinational 
                      organisation manufacturing heavy machinery once said that 
                      the hardest part of his job had nothing to do with unions, 
                      pay or products, but with whether or not to spend money 
                      on the latest technologically improved equipment. Computer technology has had an enormous impact 
                      on education and health care, to name but two areas affected. 
                      The advancements in medical technology, for example, have 
                      contributed to longevity in many societies. In addition, 
                      the introduction of robots in many factories has reduced 
                      the need for labour, and the use of VCR's and microcomputers 
                      has become commonplace in many homes and businesses. Unfortunately, there is a negative side to 
                      technological progress. The introduction of nuclear weapons, 
                      for example, has made the destruction of the human race 
                      a frightening possibility. In addition, factories using 
                      modern technologies have polluted both air and water and 
                      contributed to various environmental and health-related 
                      problems. Technology is a critical factor in economic 
                      development. Because of the advances of international communication, 
                      the increasing economic interdependence of nations, and 
                      the serious scarcity of vital natural resources, the transfer 
                      of technology has become an important preoccupation of 
                      both industrialised and developing countries. For many 
                      industrialised countries, the changes in the technological 
                      environment over the last 30 years have been immense particularly 
                      in such areas as chemicals, drugs, and electronics. It 
                      is vital that organisations stay abreast of these changes 
                      - not only because this will allow them to incorporate 
                      new and innovative designs into their products, but also 
                      because it will give them a firmer base from which to anticipate 
                      and counteract competition from other organisations. When the Gillette company developed a superior 
                      stainless steel razor blade, it feared that such a superior 
                      product might mean fewer replacements and sales. Thus, 
                      the company decided not to market it. Instead, Gillette 
                      sold the technology to Wilkinson, a British garden tool 
                      manufacturer, thinking that Wilkinson would use the technology 
                      only in the production of garden tools. When Wilkinson 
                      Sword Blades were introduced and sold quickly, Gillette 
                      understood the magnitude of its mistake. The transfer of technology is essential for 
                      attaining a high level of industrial capability and competitiveness. 
                      Multinational corporations are playing an increasingly 
                      important role in technology transfer because they invest 
                      abroad to expand production, marketing and research activities. 
                      There is also a growing consciousness amongst governments 
                      of the need to increase technology transfer to the developing 
                      countries to help stabilise their economic and social conditions. In spite of the many differences in social, 
                      political, cultural, geographic and economic conditions, 
                      there are some common characteristics in the technological 
                      environments of developing countries. The most common technology 
                      transfer from industrialised to developing countries has 
                      been in agriculture and health care. As a result of improved 
                      health care systems, infant mortality rates have been cut 
                      while the incidence of once common diseases such as malaria 
                      and typhoid has been reduced in Latin America, south-east 
                      Asia and Africa (although the incidents of the AIDS virus 
                      has increased alarmingly). Similarly, agricultural technology 
                      has increased agricultural productivity in Brazil, India 
                      and elsewhere. However, in most developing countries, technology 
                      has made little impact on the productive systems, income 
                      distribution and living conditions of the majority of the 
                      population. Technology transfer is a complex, time-consuming 
                      and costly process, and the successful implementation of 
                      such a process demands continuous communication and co-operation 
                      between the parties involved. Furthermore, technology transfer 
                      cannot be effective if it experiences conflict with the 
                      economic and social needs of the recipient country. The 
                      agricultural development of north-eastern Brazil, for example, 
                      was largely financed by international banks and financial 
                      organisations in the 1960's. Much of this region had been 
                      inhabited by Brazilian aborigines but it was owned by a 
                      small number of wealthy landowners. The introduction of 
                      large-scale mechanical agricultural technology in areas 
                      of the tropical rain forest of the Amazon has caused serious 
                      environmental damage such as erosion of tropical topsoil 
                      and the destruction of the natural environment of numerous 
                      birds and animals, and has displaced a large number of 
                      the local inhabitants of the forests. Technology transfer may become a serious 
                      source of conflict between donor and recipient countries. 
                      The recipient country may feel that the donor is trying 
                      to dominate it through technology, capital and production. 
                      Dependence on foreign technology can be viewed as a serious 
                      threat to economic independence. Countries that export 
                      technology may experience different problems. For the seller 
                      of technology, the technology transfer can result in unemployment 
                      in the home country and future loss of technological superiority. 
                      For example, Japan transferred modern steel production 
                      technology to South Korea in the early 1970's. As labour 
                      and production costs in Japan increased, the Korean steel 
                      industry began to take over a significant portion of the 
                      previously Japanese-controlled international market. Some 
                      Japanese executives are now complaining that the cost of 
                      technology transfer has been much greater than the income 
                      received through the sale of technology. Technology can be transferred from person 
                      to person, industry to industry and government to government, 
                      although the government of any country generally plays 
                      the most important role in facilitating or impeding the 
                      transfer process. Contacts amongst students from different 
                      countries are also a means of technology transfer as are 
                      journals, books, technical and professional publications, 
                      trade magazines and product pamphlets. Furthermore, multinational 
                      corporations play an important role in technology transfer 
                      by transferring information and technology from the parent 
                      company to subsidiaries in other countries, training foreign 
                      employees, etc. 
   
    | The future development of the international 
                      business environment depends on numerous factors, including 
                      the political en economic environment, the development 
                      of technology, population growth, energy availability and 
                      natural resource depletion. It can be expected that the 
                      gap between the rich and the poor countries will increase 
                      and that living conditions in many poor countries will 
                      deteriorate even more. The rich countries will be obliged 
                      to extend technology, food and financial assistance to 
                      the poor countries and people in the advanced countries 
                      will be engaged to an increasing extend (Source: N F Matsuura, 
                              International Business)
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