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STEP 8: PREPARING YOUR EXPORT PLAN
You are here: Step 8: Preparing your export plan > Preparing an export marketing strategy for your firm > Export promotion > Step 1: Deciding on a suitable mix of promotional elements > Internet marketing  
Internet marketing

Internet marketing will be a major contributor to export success

We believe that Internet marketing is one of the most important sections in ExportHelp. The value of the Internet as a communication, research and marketing tool is such that it simply cannot be ignored. Yet, most exporters are still unsure about how best to use the Internet. for this reason, we are working hard to put together a top-class section on Internet marketing for exporters. This is a big topic and we don't want to put out 'bits and pieces'. For this reason, and until such time as we complete writing this section, we have provide a few web addresses where you can get more help. We hope this will help you in the meantime.

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Step 8: more information

Step 8: Preparing your export plan
      Synopsis of research already done
      Revisiting an export SWOT analysis of the firm
      Setting the export objectives of the firm
      Preparing an export marketing strategy for your firm
                  The export product
                  The export price
                  Export promotion
                        Step 1: Deciding on a suitable mix of promotional elements
                              .Advertising
                              .Sales promotion
                              .Direct marketing
                              .Publicity
                              .Personal selling
                        Step 2: Determining the extent of standardisation of your export
                        promotion effort
                        Step 3: Deciding on the core message(s) you will use to promote
                        your product and company
                  Export distribution
      Preparing an export budget for your firm
      Outlining an implementation schedule for your export activities
      Preparing and presenting your export plan
      Obtaining approval for your export plan

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More information on Step 8
Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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