Introduction

Your one-off export contract has turned into a steady stream of export orders. You now have to begin managing the export activities in your firm in earnest. This means applying management principles to your firm's export activities. Some of these (such as a SWOT analysis and the export readiness checker) you have already used. But management is about more than this. Below we have listed a number of management sources and tools that you can turn to in order to improve your management skills:

Management models

• Porter's five forces model
  http://www.marketingteacher.com/Lessons/lesson_fivefoces.htm
  
  
• Product lifecycle management
  http://www.marketingteacher.com/Lessons/lesson_plc.htm
  
  
• Competitor analysis
  http://www.netmba.com/strategy/competitor-analysis/
  
  
• Porter's generic management model
  http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
  
  
• SWOT analysis
  http://www.marketingteacher.com/Lessons/lesson_swot.htm
  
  
• Gap analysis
  http://www.marketingteacher.com/Lessons/lesson_gap_analysis.htm
  
  
  

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