Export Assistance
Guides to Exporting
Export Glossary
Export Acronyms
Export Documentation
Proforma Invoice
Commercial Invoice
Packing Lists
Insurance Forms
Customs Documents
Document Completion Guide
Export Marketing
What is involved in export Marketing?
Export Marketing Channels
Using Export Agents
Finding Export Agents
The Role of Trade Fairs
Finding Trade Fairs
Create your own e-Marketing Campaign
Website internationalisation
Export portals
Embassies and Consulates
ETO Systems
Dealing with Export Environments
Trade Agreements
Export Tools
Export Readiness Checker
Export Checklists
Export Business Planner
Export SWOT Analyser
Country Risk Evaluator
Product map
Currency Converter
Export Documentation
Document Completion Guide
Export Software & Technology solutions
Export e-Newsletter
Export Law
Laws affecting Exports
Maritime Insurance
Exchange Control
SA Export Regulations
Trade/Maritime Lawyers
ITC Services
Export Tools
Export Assistance
Trade Advisors

You are here: Step 13: Revising your export costings and price >Cost reduction strategies  
Cost reduction strategies

There may be times in your exporting endeavours where you find that, although there is an attractive market open to you, you cannot compete in this foreign marketplace because of the low prices you encounter (in fact, this is likely to be a common occurrence). The question arises as to what you should do. We have already discussed the possibility of adopting a marginal costing strategy which could have a major impact on your export price, but which carries with it the danger of being accused of dumping. Being accused of dumping would not only ruin your reputation but could turn the market against you and result in you being driven from the marketplace. So what other options are open to you? We discuss a number of strategic approaches below that you could adopt to overcome the problem of extremely low prices in foreign markets:

  • Eliminate costly financial features or even lower the product quality in the case of products destined for less sophisticated markets, e.g. those intended for developing countries. For example, labour-saving features in a product have little value where labour is plentiful and where little importance is attached to time-saving. Similarly, the ability for machinery to hold close tolerances is of no value if people are not quality-conscious.
  • You may also want to consider modifying a product so that it will qualify for a different or lower rate of import duty.
  • Consider shipping your goods in knocked-down form, as products may be charged lower duties if they imported in knocked-down form and then re-assembled in the country of destination.
  • Aim at shortening your channels of distribution, although this may often difficult to do. The Internet, for example, is increasingly being used by manufacturers to sell direct to end-users.
  • Arrange to have goods assembled in a free trade zone (FTZ) in the importing country.
  • An investment in an off-shore production facility can be made to remain competitive in the foreign market.

FTZs as a way of lowering costs

A free trade zone -FTZ (or export processing zone - EPZ) is an area in which imported goods can be stored or processed without import duties being payable until such time as the goods leave the zone and enter the foreign market. Processing can include repackaging, cleaning, grading, assembling and light manufacturing. There are currently more than 300 FTZs in the world today. A bonded warehouse can also serve this purpose

Having products assembled in an FTZ, the exporter can lower costs in a variety of ways:

  • Tariffs may be lower if duties are assessed at a lower rate for unassembled goods than for finished products
  • If labour costs are lower in the importing country, substantial savings can be realised in the final product cost
  • Ocean freight rates are governed by weight and volume unassembled goods consequently may qualify for lower freight rates
  • If local content (e.g. packaging or component parts) can be used in the final assembly, import tariffs may be further reduced

Top of page

Step 13: more information

Step 13: Revising your export costings and price
      .Revisit the costing exercise
            .Costing sheet framework
      .Revisit your pricing strategy
      .Marginal costing
      .Decide on a new export price

Click where you want to go

Custom Search
More information on Step 13
Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
Export Reference
HS Codes
SIC Codes
Country Codes
Airline Codes
Airport Codes
Port Codes
Telephone Codes
Export control
Electricity Voltages
Transportation Types
Container Types
Hazardous Cargo Symbols
International Trade Agreements
Country Info
International Trade Organisations
Export Documentation
Export Opportunities
Export portals
International Trade Fairs
Country Info
Country Help
International Trade Statistics
Sources of International Statistics
UNCTAD Statistics

Our sister sites:


Trade Training




- Copyright: Cornelius Bothma -

Disclaimer | Privacy Policy