Product features can be categorised under the following
headings:
Physical features of the product/s intended for export (size, colour, presentation
- packaging, weight etc)
Extended features and benefits
Price (high/low price)
Image (country, company, product)
Distribution (exclusive, non-exclusive, fast, direct, after sales service,
warrantees)
Generic Features (the needs, and wants that this product satisfies).
Having examined your product in terms of the above criteria, judging the quality
and quantity of the product/s features, you will be able to better position
your product in the intended market.
Each of these features can be used to increase your negotiating powers with
your potential buyers.
If your product does not compare favourably the chances of international success
are very slim.