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Question 9:
I have to adapt/enhance the features of my product in order to meet or improve on the products offered by my competitors.

 

 

Product features can be categorised under the following headings:
Physical features of the product/s intended for export (size, colour, presentation - packaging, weight etc)
Extended features and benefits
Price (high/low price)
Image (country, company, product)
Distribution (exclusive, non-exclusive, fast, direct, after sales service, warrantees)
Generic Features (the needs, and wants that this product satisfies).

Having examined your product in terms of the above criteria, judging the quality and quantity of the product/s features, you will be able to better position your product in the intended market.
Each of these features can be used to increase your negotiating powers with your potential buyers.
If your product does not compare favourably the chances of international success are very slim.

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