Foreign markets differ in various ways to that of your domestic
market to the extent that your product may not be readily accepted by that
market. Factors that may effect how your product is marketed include:
Seasonal considerations
Cultural differences
Language
Religion
Income levels
Technical standards - also see Technical barriers to trade (also see Question
13, section My Company)
Business practices
Legal Environment
Bilateral and multilateral trade agreements
Colour
Size
If your product is different, buyers may expect you to change your product
to suit the needs of that particular market. Success in exporting strongly
depends on your ability to meet the requirements of the potential buyer/s.