The efficiency of a company's communication system is a vital
factor in determining the degree of success an international marketing drive
is likely to have. If you do not have an effective communication system such
as Internet, e-mail, fax and telephone facilities then these must be purchased
in order to ensure that your company responds promptly to enquiries received.
In addition, exporters have to remain in constant contact with bankers, freight
forwarders, transporters and insurers, etc.
Attention should also be given to the time differences between South Africa
and foreign markets. This may require additional telephone answering facilities
that operate outside normal South African working hours.
In addition, an up-to-date interactive web site which, customers can visit
to find out more about the company, it's products/services, and through which
they can contact your company using email, is essential.