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7: Selecting and researching potential countries/markets
abroad > Implementing the research brief >
Evaluate the shortlisted countries in detail >
Techniques for formal in-market research |
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Techniques for formal in-market research
A variety of techniques can be used for gathering information in the field and these vary in terms of cost and degree of sophistication. The four basic types of technique which can be used at either consumer or industrial level, are:
- Personal interviews
- Telephone interviews
- Postal surveys
- Store visits
- Test marketing
- Motivational research
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