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You are here: Step 7: Selecting and researching potential countries/markets abroad > Implementing the research brief  
Implementing the research brief

Implementing the research brief represents the crux of the research you will do. In this regard, we have already indicated that the research should be implemented in two steps:

  1. To compile a shortlist of countries with potential for your firm and narrowing this initial selection down even further to no more than two or three countries. Once you have a meaningful shortlist of one to three countries, you will then undertake more in-depth research on the country(ies) selected to better understand and segment the marketplace and market environments you will be competing in, into meaningful components. This, we explained, is referred to as market research.
  2. To better understand the foreign customers in the market segements of the foreign countries you have identified in the step above. This information will help you develop a successful export marketing strategy for these market segments. This is known as marketing research.

In the rest of this section, we deal with these abovementioned steps in more detail. Let's move on.

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Step 7: more information

Step 7: Selecting and researching potential countries/markets abroad
      Preparing a research brief
            .Compile a shortlist of countries
            .Evaluate the shortlisted countries in more detail
      Preparing a research report


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More information on Step 7
Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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